Over the last 2 years, do you know what business model is single-handedly responsible for people making their first $1 online, quitting their jobs, and going from 0 to six figures?
Selling t-shirts online.
If your online business is currently struggling or you’re trying to successfully create a new one, a t-shirt business could be your golden ticket.
But how do you build a successful t-shirt business that will last long term?
My name is Jeremy Salem. I am the founder of Digital Traffic Ace.
Over the past 2.5 years, my partner Will and I have grossed nearly $800,000 from selling t-shirts online.
We’ve uncovered and reverse-engineered the 4 strategies YOU need to implement to grow a six figure t-shirt business that will last long term.
In that time frame, we’ve also helped THOUSANDS of entrepreneurs and business owners implement the same strategies in their own business, including hundreds of graduates of our initial Effortless Tee Formula course.
The crazy part?
Just a few years ago, I was a complete nobody online.
I was 100% focused on running my marketing agency.
Then I heard rumblings of people who were selling t-shirts online through Facebook, and making a pile of cash in the process.
Fast-forward a few years, and now I have a fast-growing blog and an email list of thousands of subscribers…and it all started because of one thing…
Yep! Selling t-shirts online.
And now with the help of Will, we’ve put together all the proven principles and strategies that work when it comes to selling t-shirts online in 2015.
It’s broken down into simple, step-by-step modules that allow you to easily walk through each of the four phases of building and scaling a t-shirt business.
At the end of each week is homework we’ve assigned to make sure you’re staying on track. No guesswork. Just follow the plan.
What Topics Does the Course Cover
This course covers four main topics, all laid out in a week-by-week plan that’s easy to follow:
Week 1: Quickly Get Your T-Shirt Business Up and Profitable
Over the last 2 years, a LOT has changed when it comes to selling t-shirts through Facebook. We’ll start at the beginning and lay the foundation for growing a healthy, profitable, and fun t-shirt business – and doing it as fast as possible.
You’ll learn things like:
The big picture mindset you need to setup a t-shirt business that is profitable long-term.
What has changed with Facebook and t-shirt marketing over the last 2 years, and how you can take FULL advantage. We’ve completely revamped our strategy and you’ll see how it helps you grow a business that’s profitable long term.
How to find the best & most profitable niches to enter if you don’t already have some, and how this helps you generate a flood of repeat customers (this will save you from going after the WRONG niches and wasting time & money).
The proper way to setup your Facebook page, your tracking, and your pixels, so you can maximize your ad spend and build audiences of people you can sell to over and over.
How to create your t-shirt campaigns on 3rd party sites like Teespring and Represent, and the best settings to maximize your sales.
How to find the best interests for your Facebook ads, to target the people most likely to buy your shirts (this is single-handedly responsible for over six-figures of growth in my business).
Our A-Z process for setting your Facebook ads up, to give your shirts maximum exposure and generate sales as fast as possible.
We realize how important it is for you to get things setup right from the start – whether you’re brand new or if you’ve sold t-shirts through Facebook before. That’s why in Effortless Tee Formula 2.0, every strategy will be meticulously broken down so you can easily follow along and implement it in your business.
Week 2: Hit Them From All Angles (Maximizing Your Sales & Ad Spend With Advanced Retargeting Strategies)
After the first week, you will have accomplished a lot. If you do the homework, you’ll already have ads running to your shirts and you should be making sales!
In week 2, we cover the most impactful strategy you can use to maximize your ad spend and grow your t-shirt business: Retargeting!
Nothing is more powerful than targeting someone who has already expressed interest in your shirt. These will be some of your best customers.
You’ll learn things like:
How to setup your retargeting campaigns on Facebook, so you can generate sales from people who viewed your shirt, but didn’t buy it yet.
How to setup your retargeting campaigns OFF of Facebook, so you can generate sales all over the web (this is HUGE and no one is talking about it).
Exactly what you need to say in your ads to get people to come back and buy.
Our “How About This Instead?” formula to maximize sales.
Setting up retargeting can be confusing, but we’ll walk you step-by-step through the process. The best part is that when you build a retargeting audience, you are building an asset you can use long term in your business. You can now sell other shirts to these same people, knowing they’ve already expressed interest.
Week 3: Finding Millions More of Your Ideal Customers (Scaling With Lookalike Audiences)
This is where things really start to get fun.
You now have your t-shirt business up and running. You are making sales and building your customer base. Now we take things to a whole new level…
Facebook’s lookalike audience feature allows you to reach millions of new people who are just like your existing fans and customers.
You may think you know how to use Facebook’s lookalike audience feature, but you’ve never seen it done like this…
You’ll learn things like:
How and when to create the perfect lookalike audience.
The 3 types of lookalike audiences you MUST create, and when to use each.
A little-known strategy we’ve been using to maximize our ROI with lookalike audiences (we’ve generated sales for as little as $0.35 by using this technique).
How to use lookalike audiences to scale existing campaigns, or to jump start brand new ones.
The strategies you’ll learn here will allow you to take an existing shirt or a brand new one, and put it in front of millions of other people who might be interested in buying it. This is when you go from ‘selling some t-shirts’ to running a full-blown t-shirt operation.
Week 4: The Ultimate Scaling Strategy (A Facebook Ads Hack We Accidentally Discovered)
Hands down, this is worth the investment alone in Effortless Tee Formula 2.0.
Whether you’ve sold thousands of t-shirts or never sold a shirt before, what you learn in week 4 will blow your mind.
This is the PINNACLE of scaling your t-shirt campaigns, letting Facebook do all the hard work for you, and building an evergreen business that brings in sales daily.
You’ll learn things like:
Exactly what this ultimate scaling strategy is, how it works, and why it’s so powerful.
How to use this strategy to launch multiple t-shirts at once, and let Facebook find the winner for you.
How this strategy allows you to run your ads to hundreds of millions of people at the same time, and get results as if you were running to a small audience.
How to use this strategy to create evergreen shirts that sell over and over, reach new fans, and create consistency in your business.
Along with covering the ultimate scaling strategy, we’ll also tie everything together in week 4. We’ll discuss things like how to rotate shirts for maximum sales and visibility, how to map out your business moving forward, and when to open your own online store if you choose to do so.
Course Details: Here’s What You Get
Here is what your course will include:
The Entire Effortless Tee Formula 2.0 System – 4 weeks of content, with 25+ modules and 75+ lessons.
Built-in Accountability – Each week you’ll have homework and action items to complete, to ensure you’re moving at the right pace and in the right direction.
Meticulous Step-By-Step Instructions For Every Strategy You Learn – Whether you’re brand new or advanced, you’ll learn EXACTLY how to build a profitable and FUN t-shirt business in 2015.
4 Live Q/A Sessions –Each week we get on a live call to discuss that week’s content, and answer any questions you have about your t-shirt business and campaigns.
Private Mastermind Community – Building and growing your t-shirt business can get lonely. That’s why we put together a 24/7 community where you can troubleshoot any questions or problems, get clarity on issues, and have access to Will, myself, and other entrepreneurs building their t-shirt business.